Drew Curi - Portfolio
Drew Curi - Portfolio
When we were asked to pitch for Chipotle’s loyalty program business, we started with research. And what we found was that for fast-casual dining you had to establish yourself in people’s daily lunch routine to create real, lasting customers. The best way to do that is to connect with them on a personal level - giving out free tacos doesn’t hurt either.
Our campaign was built around serving fun messages that were timely and highly personalized. To show our thought process, we built out a whole series of creative. They even let us do a photoshoot! While we didn’t win the pitch, we created work I’m very proud of. But I’m even more proud that I was the one that flicked that chip…