Personalized content is everything. Kia needed a way to spread the word about their newest sports sedan, the Stinger, and gather valuable data about those who were interested. This digital experience does that. Let’s walk through it step by step.
We started by using any information we had on our send population. We sent them the trim level we felt they would be most interested in.
The email was short and simple. The goal being to quickly direct users to a quick survey on the linked page. This survey asked four questions in layman’s terms that could strategically categorize which type of buyer they were. And then the fun really got started…
Once the survey was complete, users hit the button and were directed to another page that housed a video. As you’ll see in the samples below, the content for these pages changed based on the answers. This way, users only got what they wanted. Isn’t that what we all want?
Finally, here’s a sample of the some of the video content these users received.
