Drew Curi - Portfolio
Drew Curi - Portfolio
The Muskegon Lumberjacks junior hockey team in the USHL (a feeder league to the NCAA and NHL). When they came under new ownership, they wanted a campaign that showcased the "New Lumberjacks" and captured the toughness and grit of the sport and the city of Muskegon. The images below are samples of their billboard campaign.