Drew Curi - Portfolio
Drew Curi - Portfolio
Saugatuck Brewing Co. is the 9th largest brewery in Michigan. As their distribution spreads and they have to compete with larger craft breweries, they needed to up their creative game. The posters were made for stores to promote their newly released Starburst Wheat. Below the posters are the Third Bear carrier and labels. This is a beer I named and helped create a new brand for. Since the name change, Saugatuck has sold more Third Bear in six months than in the previous two years combined under the old title.