Drew Curi - Portfolio
Drew Curi - Portfolio
Hyundai Finance wanted to create a video that explained the lease-end process in a more fun and engaging way. After all, auto finance doesn’t exactly make the girls go crazy. So, I developed a character named Frank Lee Finance and wrote a script that injected some entertainment into an otherwise boring topic. My team and I then shot and directed the edit. This project was very well received and won a Silver Davey Award as a result.
Next, we expanded upon the Frank Lee Finance brand and re-imagined their Lease-End Kit. This piece is sent to inform customers of their lease-end responsibilities and options. As you can see, it’s a lot more fun than your standard auto finance mailer. But that’s just my opinion…