Drew Curi - Portfolio
Drew Curi - Portfolio
Toyota Financial needed a fun and engaging way to welcome customers and provide them with key information. By utilizing personalized video versioning, each recipient received a video with their name, payment amount, due date, and more, all done in a stop-motion animation style. For this project, I wrote the script, directed the stop motion shoot, and worked with the marketing intelligence team to evaluate which data points we could use. Here’s the result:
Welcome to Toyota Financial. Here’s you personalized welcome video!